Logan SaysView website
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About the brand
Logan Says is a lifestyle blog documenting fashion, beauty and fitness ventures while sharing advice and inspiration in the hopes of inspiring people.
Logan offers a variety of presets, which are custom filters applied to photos using Adobe Lightroom and Lightroom Mobile which are an easy and efficient way of achieving a consistent style for all your photos.
"Changing feeds one preset at a time" is the brands slogan and her presets speak for themselves with clear before-and-after images depicting the difference between the images, it truly makes a difference.
With an active social media and new-age mindset, Logan is quick to capture the market and new industry trends while providing to a large audience base of over 1200 followers and a keen eye for design and fashion.
Starting her ecommerce store while still in school showed great initiative and a keen mindset and pashion for what she does best; fashion, beauty and fitness.
Color pallete
For the Logan Says color pallete we chose an elegant and soft pastel colors, which compliments the style of her images and presets used on the site. These convey femininity, beauty, fashion and elegance through their complimentary nature and soft tones which have undergone revision to remove any harsh contrasts.
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#000000
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Typography
Three different font familys were chosen with clear intents, Cormorant for headings, Lato for body text and Tuesday Night for accenting text placed behind headings.
Lato
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Cormorant
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Tuesday Night
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Ecommerce Store
Presets
Fashion
Beauty
Fitness
Changing feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a time
Changing feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a timeChanging feeds one preset at a time
Fashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitness
Fashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitnessFashion, beauty and fitness
Conclusion
As one of my earliest and longest standing clients, Logan Says has undergone a vast transformation from when the store was started, from colours to typography and everything in between, there has been a lot of growth and development in this project.
Logan herself has been great to work with and has been extremely patient, creative and intuitive. Ever seeking to expand her market, try new trends and keep her website and social media active have shown how she loves what she does and is good at it!
Throughout the lifespan of her site it has allowed me to learn many new interesting concepts, challenge myself design-wise and consider the user journey and conveying the brand she has created for herself and her business.
There are a lot of new and exciting things coming to her store! A notable example is her "All Things Fashion" page which is coming soon!